Yvette Sonneveld is an entrepreneurial and creative professional with experience in online and offline marketing, web development, graphic design, project coordination & content production. She keeps an undergraduate degree in Hospitality Marketing & Management in 1996, left the hospitality industry to start a successful career in banking one year later. In 2001, she moved to the beautiful island of Curaçao, part of the Netherlands Antilles, and undertook a variety of entrepreneurial activities during her 4,5 years’ stay. In 2005, she moved to Canada, and successfully build up a part time business as a (web) marketing consultant and web developer, assisting her clients in formulating their marketing strategy and developing corporate image, collateral materials and online presence.

As entrepreneur, you learn to give the best you have. The steady increase in the number of clients, raving feedback and the growing revenue per customer have given me the confidence to be dedicated to my business on a full time basis as of the summer of 2007.

Her specialties:

Development of corporate image and offline advertising

  • Advising (potential) clients in reviewing factors that determinate their corporate image. Analyzing marketing collateral material of competing and complementing enterprises.
  • Presenting a selection of designs and explaining how these can assist in moving the potential ahead in the so-called marketing funnel.
  • Result: logo design, business cards, stationery, advertising, posters and brochures that enhance the entrepreneurs professionalism and credibility.

Web Presence Development

  • Teaching (potential) clients about the opportunities and pitfalls of creating, promoting and maintaining a web presence.
  • Providing assistance in evaluating and selecting a strategy that supports strategic goals within available timeframe and budget.
  • Used techniques: analyzing web presence of competing and complementing enterprises, researching keyword phrases to be targeted, developing web pages that comply with international programming and usability standards, optimizing web pages for high results in natural search results with major search engines. continuously evaluating visitor statistics, recommending and implementing improvements accordingly.
  • Result: websites that support the entrepreneurs professionalism and credibility, that are easily found and assist the entrepreneur with moving potential clients ahead in their marketing funnel.

Marketing, online and offline

  • Assisting customers in formulating their marketing strategy and helping them select only those activities that match their personality.
  • Designing and producing fact sheets and newsletters for both screen and print
  • Producing and editing content to attract and retain interest and (online) to reach high positions in natural search results with major search engines.
  • Assisting customers in reaching high positions in natural search results with major search engines as Google, MSN and Yahoo.

Project coordination

  • Setting timeframes, informing, encouraging and aligning various parties involved.

Portfolio

Click here to review Yvette’s design portfolio