• Are you seeking to (more) successfully market your professional services online?
  • Do Web 2.0, E-mail Marketing, Search Engine Optimization, Business Blogging, Social Bookmarking and Viral Marketing describe the way you are looking to market your online business or are you interested to learn about these?
  • Have your learned about the benefits of Wordpress as a Content Management System, its friendly setup for both users and internet search engines?

At In Style Design, we specialize in creating an online presence that actively generates leads for our clients, builds and develops relationships and generates revenue. We realize that developing a web presence is a substantial investment and that too many websites do not generate a return on entrepreneurs investments at all. We take ample time to help you define goals and step by step work towards realizing these goals in terms of generating leads and sales. When transferring these goals into a website, we take all important aspects of a website into consideration:

Kinesthetic Aspects

People are turned off by websites that look like they are not professionally developed. They may not be able to point out what is missing, but they sense that “something is not right”. This will impact your websites success substantially. Also, the use of high quality photography, preferably containing attractive persons either using your service or representing the success of your service, is imperative. Getting visitors to identify themselves with the people pictured and to imagine themselves getting the successful results you promise will boost your sales.

Textual Aspects

After the connection is made on a visual level, the visitor will start scanning headlines. Are your headlines sticky? Do they trigger an “AHA-experience”? Only after you have been able to make a connection in your headlines, you may convince your visitors to start digging deeper. And of course, the more text read, the more pages visited, the more likely a visitor is willing to buy, or allow you to stay in touch by providing you with an e-mail address.

Technical Aspects

Have you ever seen a totally distorted website with in the right-bottom corner the text: This website is optimized for view with Internet Explorer 6.0 and a 1024 * 768 screen? How many potential clients would these entrepreneurs miss out on? Firefox users? Mac users? Mobile phone internet users? Visually Handicapped users?
At In Style Design, you are guaranteed a website that complies with most common international coding standards (W3C) and Accessibility Standards (W3C)

Search Engine Standards

At In Style Design, we assist our customers in carefully select those keyword phrases that their ideal clients are most likely to search on and have the best chance to rank reasonably high with. With the current and continally increasing number of websites, it gets harder. If necessary, we do not hesitate to recommend you the services of more specialized professionals. We do strive to comply with all standards set by major search engines like google.

A successful website does not get developed overnight, please read more about our step by step website development approach here.

If you would like to learn more about thorough preparation for a successful online presence, please sign up for our complimentary Website Planning E-course.